It is a wonderful thing to remember the moments having a social life and gaming life, when the time that the meaning of playing is to clamor in an arcade machine in a public area, being surrounded by your best friends and some strangers which might become your new friends after having to socialize with them in this gaming area. Maybe we can say that those were the moments that games were also considered social, but when the games were revolutionized and came into our homes and have become increasingly popular. However, this doesn’t always mean that gaming and gamers in the modern era aren’t social.
In fact, the entire industry of gaming and social media has merged their ways to uplift their status. As the revolutionary high-speed internet access become a necessity and common in homes, gamers are using social media to share their gaming experience and the social media is utilizing the games to leverage popularity and usage.
One factor that influenced the merging of social media and gaming is the wide use of smartphones. People across the world use the smartphones to keep in touch, the mobile game industry has begun to start its domination. An example of which is the use of iPhone which helped the video games into the mainstream platform like never seen before where the games Candy Crush and Angry Bird were made accessible can be played easily and is extremely addicting. Several games have also made the headlines, such as the successful Flappy Bird in the year 2014, which utilized its intense difficulty and pushed the players to share their success and frustrations in social media.
Another factor in the success of social media and gaming is the blending of the online and offline world. One famous sight is the launching of Xbox One in November 2013 by Microsoft. Microsoft’s social networking plan for the Xbox One was complex. Microsoft is known to own Skype, and the made the blending activity where the chat option have allowed the gamers to have an established contact with their friends and fellow gamers. The player’s game footage can be posted directly into their profile and is accessible on the social media platform. The Xbox owner can also submit or upload the video through YouTube where a huge audience can see his/her skills in the game.
The Second Screen experience has also helped to establish an active interaction of the gamers as it can also be considered a socially influenced activity. The second screen experience created by Microsoft and Sony for Xbox One and Playstation 4, respectively, has transformed any device such as a smartphone or tablet to be second screen for the console.
These are just a few examples to define the continuous combined influences of both industries to forge mutual success. Both industries of Virtual Gaming and Social media are still on the verge of development to different ideas to continue their growth.